由於好萊塢近年來所發行的3D立體電影支支叫好又賣座,再根據Insight Media的報導,全世界已有約6,500家劇院可以放映3D立體電影,另外還有約8,7003D立體電影劇院正在興建中,在此風潮帶動下更加鼓舞未來電影的發行將會同時考慮3D立體版本的製作,益形確立3D立體電影未來的地位。

有鑒於3D立體電影娛樂趨勢的大環境已成熟,世界家電巨擘Sony乃於今年德國IFA展前夕(9/2)宣稱將於2010年銷售3D電視。其實早在今年初美國CES(1/9)時,Sony就已經展出3D電視,搭配其Blu-Ray播出PixarDreamWorks3D動畫電影。同時在今年2月台北電玩展時,Sony亦展出PS33D立體賽車遊戲。

從以上種種跡象顯示,Sony要推的不僅是3D電視,而是一整系列的3C產品,包括其VAIO PCBlu-Ray DiscPS3、…等。我想大家一定很好奇,Sony使用的是什麼3D技術?

目前我們僅能從其使用的主動式「液晶快門眼鏡」(LCS眼鏡)窺知一二。依我個人的判斷,Sony「應該」會在其3D電視機內建一個「Page-Flipping」的3D顯示模式。其工作原理「可能」會是如此:當我們將合成好的3D影像輸出給3D電視機時,它內部系統會將此3D影像分離成左、右兩個影像,再依次顯示到液晶螢幕上,同時並輸出一個「Stereo-Sync」給「液晶快門眼鏡」(LCS眼鏡),這樣就可以達到觀賞3D立體效果的目的。

除了Sony之外,Panasonic也在今年IFA展出其3D Full HD http://stuff.tv/blogs/live/archive/2009/09/03/ifa-2009-panasonic-press-conference-live-full-hd-3d-tv-avatar-and-new-micro-four-thirds-camera.aspx,若再加上過去2007SamsungMitsubishi所極力推廣的「3D Ready TV(使用TI3D技術)3D TV市場頓時熱鬧不少;但是,可惜的是目前各廠家各行其是,所使用的3D技術皆不相同,這就會造成Blu-Ray 3D電影發行的障礙,所以這也難怪目前我們所看到的Blu-Ray 3D電影都是以「紅藍」(或「紅青」、「紅綠」)的濾色格式來發行,主要是這種3D影像格式可以在各種不同的螢幕觀賞,但結果是3D效果與影像品質遠比使用LCS眼鏡技術來觀賞的差。

雖然美國消費性電子協會(CEA) 計劃為立體3D視訊用的眼鏡訂定標準 http://www.eettaiwan.com/ART_8800571311_480702_NT_3edd3762.HTM?click_from=8800023480,9949789298,2009-05-04,EETOL,ARTICLE_ALERT同時Blu-ray Disk Association (BDA)也在為Blu-Ray 3D立體電影制訂影像格式標準 http://techon.nikkeibp.co.jp/english/NEWS_EN/20090903/174885/,預計2009年底會完成但是計劃終究不敵市場的變化。很明顯地,這些國際家電大廠已等不及先偷跑了,如果這些先偷跑的3D電視產品無法相容於3D眼鏡標準與Blu-Ray 3D立體電影的影像格式,可能就會成為過渡產品;但是,符合CEA規範標準的3D眼鏡與可以顯示Blu-Ray Disk Association標準的Blu-Ray 3D立體電影之3D TV何時才能問世普及市場?我個人推測至少還要再等兩年以上。屆時各位也不必期望太高,因為初期不可能有太多免費的3D電視節目可以看;而會是以Blu-Ray 3D立體電影為主,再來是3D立體遊戲,最後才會是免費的3D電視節目。



-JG (www.i-art.com.tw)






 

Sony to launch 3D TVs next year

 

消息來源:http://www.dgshi.cn/content/200909/023313.html
Pub date:2009-09-02
17:32  Beijing   China 

 

TOKYO (Reuters) - Sony Corp plans to launch 3D TVs next year in a move to spur sales amid slowing growth in flat TV demand, the Financial Times said.

 

Sony CEO Howard Stringer will announce the 3D TV launch as well as plans to make its Vaio PCs, PlayStation 3 game machines and Blu-ray players compatible with the technology at the IFA electronics trade show in Berlin on Wednesday, the FT said.

 

The newspaper said Stringer is expected to tell the audience: "As with high definition a few years back, there are a variety of issues yet to be addressed. But the 3D train is on the track, and we at Sony are ready to drive it home."

 

Sony said the company plans to hold a news conference at the IFA at 1500 GMT and that it may update progress on its 3D TV development there, but declined to comment on the timing of any 3D TV launch.

 

Shares in Sony, the world's second-largest LCD TV maker behind Samsung Electronics Co Ltd, were down 3.2 percent at 2,440 yen, underperforming the Tokyo stock market's electrical machinery index, which lost 2.5 percent.

 



 

Sony, Blu-ray Disc Group Announce 3D TV Plans

 

消息來源:http://www.pcmag.com/article2/0,2817,2352385,00.asp
09.02.09 

by Mark Hachman

 

Sony confirmed Wednesday that it will build in 3D technology into a range of devices, including a BRAVIA LCD TV as well as the PlayStation 3 family.

The announcement was made at the IFA show in Germany, although the company issued a press release confirming its plans.

 

Sony said it plans 3D BRAVIA LCD TVs, Blu-ray Disc products, the Sony VAIO PC line and the PlayStation 3. In part, that's because of the growing number of 3D-capable movie screens, or about 7,000 by the end of 2009, according to Screen Digest.

Sony's 3D products will be released in 2010.

 

Most 3D home displays have been oriented around the DLP rear-projection technology from Samsung and Mitsubishi, with the technology actually manufactured by Texas Instruments. TI showed off the 3D DualView technology at CES 2008, with quad-view plans in the offing. Panasonic has also offered the 3D technology, using a technology called HD frame sequential, which uses two image views in frame sequence managed by active shutters.

 

Sony did not explain exactly how it would incorporate 3D technology into an LCD screen, unfortunately, although Sony executives speaking at the DisplaySearch TV Ecosystem conference Wednesday in San Jose said it would use active-glasses technology.

 

The Blu-ray Disc Association announced Tuesday that it has begun setting up a 3D task force for a 3D HD standard on Blu-ray. The 1080/24 x2 format would project 24-frames of offset pixel data, one for each eye. One key requirement will also be backwards compatibility, meaning that "3D discs will also include a 2D version of the film that can be viewed on existing 2D players and 3D players will enable consumers to playback their existing libraries of 2D content," the BDA said.

 

 


 

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