看到這一則新聞，第一個想到的是：難道nVidia真的是賣3D眼鏡賣過癮了不成？居然也想進軍商務與專業用途的3D眼鏡市場。不過，nVidia從2008年開始推廣3D Vision套件，到現在3D Vision都不見有輝煌的銷售業績的情況下，nVidia還能興緻勃勃地再往市場更小的利基市場去發展其3D Vision Pro，雖然是有點撈過界了，但我還是肯定其為客戶提供整體服務的精神與努力推廣3D產業的態度。
很顯然地，nVidia是想促銷其高階Quadro顯示卡，推出3D Vision Pro來服務其高階商務市場，這是美事一樁，可以提供其高階客戶整體3D解決方案，3D市場又多了一個重量級的廠商來推動；但是，從其產品設計的角度來看，其使用RF無線的發射技術，就很令人費解。其實，nVidia大可以沿用其3D Vision所使用紅外線發射的技術，如果擔心其發射強度不夠，可以另外提供加強型的紅外線發射器；至於因為擔心相鄰不同應用的3D顯示器，其紅外線發射器會彼此互相干擾其紅外線3D眼鏡，則此情況可以很容易透過紅外線發射器的擺設角度與適當的隔離來避免彼此互相干擾，況且這種使用場合的機會並不常見，大都會是在展示會場。
另外，nVidia 3D Vision Pro的RF無線接收範圍可廣達150呎，亦即它是考慮給超大型3D劇院所使用；但是，以其RF雙向溝通的設計，因RF頻寬的關係會限制其3D眼鏡ID的數量，更何況這種超大型3D劇院所使用的3D眼鏡應該會是單價低的被動式3D眼鏡，而不會是單價US$345的3D Vision Pro的主動式3D眼鏡。再加上RF無線3D眼鏡很容易受到電磁波干擾，特別是在專業用途的實驗室裡使用，被電磁波干擾的機會反而會很高。如果nVidia只是想以「紅外線」與「RF無線」設計來區隔其消費性市場與商務(或專業)市場所使用的3D Vision套件不同，藉此可以在高階市場獲取較高利潤的手段，似乎顯得不夠思慮嚴謹，這對3D市場並非是良好的示範。
NVIDIA 3D Vision Pro Ushers in a New Dimension in Visualization
RF-enabled 3D Stereoscopic Solution Designed for Modern Professional Workstations and Multi-user, Large Scale Visualization Environments
LOS ANGELES, CA--(Marketwire - July 27, 2010) - SIGRRAPH 2010 -- NVIDIA (Booth #717) announced today NVIDIA® 3D Vision™ Pro, a new 3D stereoscopic solution empowering engineers, designers, architects and computational chemists who work with complex 3D designs to see their work in greater detail. 3D Vision Pro solutions brings true stereo 3D back to the desktop with support for LCD panels and offers a practical way to provide a rich, reliable 3D viewing experience for large scale visualization environments like video walls and collaborative virtual environments (CAVEs).
Incorporating active shutter glasses and an innovative radio frequency (RF) communication system, 3D Vision Pro solutions delivers the highest quality stereoscopic experience and supports a wide range of use cases:
- Individuals can experience 3D on LCD panels at their Quadro powered desktop and mobile workstations
- Small groups can view 3D on single or multiple projectors, and
- Larger groups can experience 3D on power walls or in theaters driven by NVIDIA Scalable Visualization Solutions (SVS)
3D Vision™ Pro provides long range connections, up to 150 feet, with no cross talk, blind spots, or other transmission issues between multiple systems. As a professional stereoscopic solution, status information is transmitted from the glasses back to the host for effective IT management.
"With the ability to provide valuable insights into complex data, 3D stereo has become one of the core elements of the modern workstation," said Jeff Brown, general manager, Professional Solutions Group, NVIDIA. "Together, 3D Vision Pro and Quadro solutions bring the highest quality and most immersive 3D experience to enterprise environments."
NVIDIA 3D Vision Pro -- A New Way of Looking at Things
Digital content creation (DCC) artists, product designers, and physicians can see their 'world' in 3D, with perspectives that are significantly richer than traditional two-dimensional views. Physicians, for example, can now view volumetric scans like ultrasound in 3D. Businesses looking to provide large scale visualizations such as popular video walls now have a reliable, enabling technology to deliver that kind of experience.
"NVIDIA is clearly a leader in the field of 3D visualization and has been working on Stereoscopic 3D technology since 1999. With their launch of a professional 3D solution, this technology can easily move beyond the entertainment viewing experience for individual consumers," said Dr. Jon Peddie, president of Jon Peddie Research. "By providing large scale visualization capabilities and remote management capabilities, NVIDIA is pioneering 3D technology for the enterprise, opening the door for professional users and large scale visualization system integrators to utilize 3D in ways not thought of before."
Key features of NVIDIA 3D Vision™ Pro stereoscopic solutions include:
- Active shutter glasses technology that delivers a true progressive image, which preserves the highest quality texture detail and text;
- Rechargeable batteries with 20 hours of continuous operation;
- Wide range of panel and projector support, and;
- A wide range of professional application support.
Professional applications for NVIDIA 3D Vision Pro already available
Companies such as Siemens Healthcare, Agilent, Cineform, and RTT are already embracing NVIDIA 3D Vision Pro technology as an essential element of new solutions they've recently announced:
Siemens Healthcare is now shipping its syngo.fourSight Workplace Imaging Management Solution for Obstetrics. It provides off-system 3D/4D volume manipulation and 2D image and clip review for a variety of Siemens' most powerful ultrasound platforms, assisting in communication with doctors, surgeons, and patients. It may also improve paternal-fetal bonding, and aid in treatment or pre- and post-natal surgical planning.
"Our syngo.fourSight Workplace software, combined with new NVIDIA 3D Vision Pro technology and the latest NVIDIA Quadro professional graphics solutions, makes this an even more compelling image management tool for enhanced patient throughput and department workflow in obstetrical ultrasound," said Barbara Del Prince, worldwide segment manager for OB/GYN, Siemens Healthcare. "Doctors, hospitals and imaging centers now have the most powerful, comprehensive and innovative 3D imaging solution toolset available for volume image manipulation."
Pricing and Availability
NVIDIA 3D Vision™ Pro stereoscopic solutions will be available in October directly from NVIDIA and from authorized resellers such as PNY Technologies at MSRPs of $349 (USD) for the glasses, and $399 (USD) for the RF transmitter hub. For more information on NVIDIA 3D Vision Pro, please visit: www.nvidia.com/object/3d-vision-professional-users.html.
Graphics professionals can experience 3D Vision Pro stereoscopic solutions at SIGGRAPH 2010 in the NVIDIA booth, #717, South Hall, at the Los Angeles Convention Center, from July 27-29, 2010. To learn more, visit: www.nvidia.com/quadro. Follow NVIDIA Quadro on YouTube, and Twitter: @NVIDIAQuadro.
NVIDIA ( NASDAQ : NVDA) awakened the world to the power of computer graphics when it invented the GPU in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from tablets and portable media players to notebooks and workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. The company holds more than 1,100 U.S. patents, including ones covering designs and insights which are fundamental to modern computing. For more information, see www.nvidia.com.
Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact and capabilities of NVIDIA 3D Vision Pro, and NVIDIA's leadership in the field of 3D visualization are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended May 2, 2010. Copies of reports filed with the SEC are posted on NVIDIA's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.