AMD(ATI的併購公司)總算不孚眾望,終於發表其HD3D了!本部落格曾在今年七月的時候有專文報導「ATI將在年底前實現其3D電影與3D遊戲使用主動式3D眼鏡的解決方案」,如今這個承諾實現了,同時也終結nVidia長久以來一廠獨霸支援主動式3D眼鏡之3D Driver的局面。

AMD
所發表的「HD3D」,其實是一種「開放式立體3D主張」(Open Stereo 3D Initiative)的平台架構。它免費授權提供其「Quad Buffering 3D API」給任何想要在ATI顯示卡(6800系列)上發展3D應用的第三者(Third Parties)。透過這個「Quad Buffering 3D API」的技術,軟體開發者就可以啟動ATI顯示卡來支援配備有HDMI 1.4a/Display Port 1.23D Ready顯示平台(3D Ready TV)。所以,說穿了AMD只是提供免費的「Quad Buffering 3D API」技術,將它當成「ATI顯示卡」與「3D Ready顯示平台」的「橋樑」罷了!AMD並不需要去發展任何3D眼鏡與3D Ready顯示器,因為製造3D Ready顯示平台的廠商自然就會提供其專屬的3D眼鏡,不勞AMD操心。如此一來,AMD只要專心做好它的顯示卡生意,其它的3D應用軟體(3D Driver3D播放軟體、3D遊戲、)3D眼鏡與3D Ready顯示器則全部開放給任何有興趣的廠商來經營,這是一個共創雙嬴(或多嬴)的大格局戰略;反觀nVidia 3D Vision的封閉式架構與近乎「綁架」的行銷策略,二者形成一個強烈的對比。有關nVidia以其「3D Vision」為平台所主導的「3D PC」前景,本部落格的另一篇文章 -3D PC」的何去?何從?已有詳細的剖析,在此不再贅述。

其實明眼人都很清楚,AMD一直在等機會公佈其HD3D的平台架構,從HDMI 1.4aDisplay Port 1.2訂定支援3D格式標準,以至於目前四大天王(SonyPanasonicSamsungLG)所主推的「3D Ready TV」市場規模已成形,在這種情況下來發表其HD3D平台是最佳時機。所以,很明顯地初期支援HD3D的「3D PC」,應該就是使用「3D Ready TV」為其3D顯示器,再來才會有「3D Ready Monitor」陸續推出市面,而Viewsonic V3D241wm-LED則是搶了頭香,率先支援AMD HD3D並在英國推出。目前AMD已授權「Quad Buffering 3D API」的技術給DDDiZ3D來開發其3D Driver,不過這種使用於3D遊戲的3D Driver,只是個過渡軟體(Middleware),我相信遲早所有的3D遊戲開發廠商,其遊戲本身應該都會支援3D立體顯示模式,就如同AVATAR3D遊戲一樣,根本不需要有其它3D Driver再來處理一次而降低效能。

由於AMD HD3D係一開放式的平台,可以預期地將來會有愈來愈多的第三者(Third Parties)加入其陣營,消費者將有更多的選項來選擇其最佳的3D產品供應商,不若現在只有nVidia 3D Vision的選項。雖然短期內AMD HD3D尚不會對nVidia 3D Vision造成太大的威脅,但是當「3D Ready顯示平台」的數量愈來愈多的時候,其自然會造成nVidia的競爭壓力。我們也很期待nVidia有一個更具「前瞻性」與「創意性」的3D行銷策略來應對,如此我們消費者才會更有福;否則,nVidia 3D Vision就只有「挫著等」AMD HD3D的大軍壓境了!


-JG (www.i-art.com.tw)

 


 

 AMD HD3D Revealed!


消息來源:
http://www.mtbs3d.com/index.php?option=com_content&view=article&id=11902&catid=35
      期:2010-10-22

 

 
AMD 6870 GPU

AMD has a dual announcement today.  First, they have launched a line of graphics cards called the 6800 series.  Featuring both DisplayPort 1.2 and HDMI 1.4a connectors, these units are specially designed for multi-display gaming.  They also claim to be about 30% faster than their predecessors.

 



More importantly, AMD has revealed their own plans around stereoscopic 3D gaming called AMD HD3D.  While proprietary to their own line of graphics cards, theirs is an open initiative designed to allow third parties to interact with their GPUs and have equal compatibility with their architecture.

While the 3D industry has been diverse for some time, LCD shutter glasses in full resolution mode were only available (and possible) with Nvidia's GeForce 3D Vision glasses and software on PC.  This is because it's up to the GPU to open the door for synchronization to work properly, and Nvidia's core business of selling 3D glasses and GPUs made open compatibility disadvantageous for them.  While DDD and iZ3D could easily support DLP televisions, polarized solutions, and more - LCD shutter glasses have always been a sore point because of this limitation.

Now that AMD is officially in the picture, the dynamic has changed.  Third party driver developers like DDD and iZ3D will now be able to compete on the same playing fields, though it is now going to be a choice of AMD versus Nvidia.  While DDD and iZ3D support both GPU brands with several formats, their official shutter glasses support will only work on AMD graphics cards (for now).

Similar to Nvidia, AMD is also pushing the 400+ 3D game compatibility number through their third party relationships (e.g.  DDD).  How that compatibility is defined is still up in the air (as it is with Nvidia).  This is actually the bigger issue for us.  Will game developers continue their proprietary positioning with one brand, position around two brands, or start chasing industry-wide compatibility and sales prospects?  While AMD and its range of third party partners adds diversity to the market, will this also create a new wave of confusion for consumers?  How can this be prevented?

This is where our cliffhanger ends.  We will leave it to AMD, DDD, and IZ3D to make announcements on driver updates, etc.  Keep an eye out for press releases in the news wire and product announcements.  Interesting times ahead for stereoscopic 3D gaming on PC!

 

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